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Hypertext and Hypermedia – 2022 – Technology

Over the past three decades, the term hypertext has been used to digital marketing technology extend the functionality of traditional forms of linear text. Things after a sequential path are called linear, like a book, and are usually read from start to finish, thus following the order. However, advances in technology and the development of the Internet have enabled programmers to develop many sophisticated methods for reading traditional texts such as hypertext. It simply allows cross-referenced content or information to be embedded in the gaps of the text as references, which enables readers to move from one location to another within the same or another document. Hypermedia is a superset of Hypertext, used in a broader sense and not limited to being text-based. The two are relative terms, but are used in different contexts in multimedia applications.

What is hypertext?

Hypertext is a powerful cross-referencing tool for statically or dynamically accessing the rich interconnected information in the ocean in electronic format. In short, hypertext can refer to simple plain text that contains links to other blocks of text in the same or different documents. It provides a way to organize and present information in a way that is easily accessible to end users. It is more of a user-driven tool to represent textual information linked together to provide greater flexibility and a greater degree of control. This allows users or readers to move from one location to another via hyperlinks or “links”. Links connect nodes to other documents and are usually activated when a mouse or other pointing device is clicked.

What is hypermedia?

Hypermedia is an extension of hypertext that employs various forms of media such as text, graphics, audio or video sequences, still or moving graphics, etc. The structure of hypermedia is very similar to hypertext, except that it is not limited to being just text-based. It extends the capabilities of hypertext systems by creating clickable links in web pages to create interconnected non-linear information networks that users can access and interact with for a better multimedia experience. The most common type of hypermedia is an image link, which usually links to other web pages. It is used in a variety of applications, from problem solving and qualitative research to e-learning and complex learning.

Difference Between Hypertext and Hypermedia


Hypertext simply refers to text that contains links to other blocks of text to which users are usually moved by mouse clicks or keystrokes. Documents are linked together by hyperlinks, which allow users to jump from one document to another within the same or different web pages. Hypermedia, on the other hand, is an extension of the term hypertext used in a similar fashion, except that it is not limited to textual elements. In fact, hypermedia includes different media elements or modalities such as audio, images, video, and still or moving graphics.


Hypertext is an interconnected network of documents and other media referenced through the links between them. It can contain static or dynamic content in electronic format. Static content is content that can be delivered directly to the end user without any modification, while dynamic content may change based on user input. Hypermedia is a next-level multimedia experience that extends the concept of hypertext links to include not only text, but also a wide range of other multimedia elements such as audio, video, and graphics.


Although the term hypertext is widely used on the World Wide Web, the technology has been around for many years. Hypertext technology is entirely based on human-computer interaction with strong cross-referencing tools called hyperlinks. It helps with the effective use of text and links and how to implement it on the World Wide Web. Hypermedia technology is based on non-linear media forms that include not only plain text but also other multimedia elements to enhance your overall multimedia experience. Hypermedia technology is a major breakthrough in the field of education.


Hypertext technology goes beyond the usual click and visit, linking from one location to another on the Internet. The hypertext model can be implemented on a wide range of applications, and the degree of dynamic linking in hypertext is not limited to the Internet. In fact, it can be applied to e-learning, literary exploration and qualitative research. A hypermedia application can be defined as a network of interconnected documents linked together by extensive cross-referencing tools such as hypertext. The best example of hypermedia is the World Wide Web.

Overview of Hypertext and Hypermedia

Both the terms hypertext and hypermedia follow a similar structure, including nodes interconnected by links, except in hypermedia systems, nodes can contain various forms of media such as text, images, audio, video, and graphics. The main difference is in how they are implemented. Hypertext is used to represent multimedia content in electronic text format, and hypermedia combines hypertext and multimedia to provide access to large amounts of information, often in non-linear sequences. The concept of hypermedia is to extend the functionality of multimedia elements to make content more interactive and more accessible than before. The whole idea of ​​the World Wide Web is based on the concepts of hypertext and hypermedia.


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