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The Impact of Hybrid Live Streaming Services in Singapore

The outcome of the proposed virtual group chat is a flexible membership system that allows better engagement of users which in turn may lead to more donorship and sponsorship. This opportunity enables the content providers to focus on creating content, and users can support easily and at the same time, other users can enjoy the activities. This creates a win-win situation as it is a one-stop platform that offers these benefits in situ.

Live streaming Singapore has gained considerable popularity over recent years. Platforms such as Twitch, Facebook Gaming, Free Fire, and Bigo have gained significant numbers of users. Social media platforms like Facebook enable users to live stream. However, the users need to go through a tedious process of making donations and subscribing to the content creators on various platforms. This tedious process may discourage support from users who do not desire to go through social media platforms. In addition, these streaming channels are targeted at a specific niche. One of the common issues is that content creators have little or no substantial income due to the complexity of the several systems.

Background and Significance

Live streaming is the latest yet promising social networking and advertising tool that is said to have flipped the future of the cybersecurity business. It’s a close proximity experience that allows two-way real-time communication. There are at least three parties involved in the live streaming business, which cater to the host’s live interaction or demonstration session with their followers. Viewers who like to watch their show, and the service providers who operate the platform and technically ensure no IT system breakdown while having the live show. It keeps all parties active in providing live-streaming services, building a supportive influencer economy, and creating a buzz on social media that makes the live streaming platform booming. In 2016, Facebook, Snapchat, and YouTube were listed as the most popular social media channels, all of which have introduced live features. Twitter is recognized as the earliest live streaming social media platform in 2015.

The impact of hybrid live streaming services in Singapore represents the most current area of research in the field of live streaming service that has not been fully understood and exploited. This study represents a first attempt in this area and has provided critical insights, challenges, and key managerial implications on how business enterprises should spearhead the implementation of new customization services, keeping the market ahead of any form of competition. The study was conducted across selected collaborative businesses in the form of hybrid live streaming services that operate on a common live streaming business collaborative service provider’s platform. The Live Streamers/Hosts were asked about their experiences and contributions to the platform.

Live Streaming Technology

The twin aims of live video streaming are to minimize encoding delay and minimize transmission error along the web connection (so that image quality does not degrade significantly). To enable hybrid cloud live streaming, one first has to undertake a whole gamut of data connections, such as target latency and percentage view problem within short video streaming. Low latency video streaming over wireless network technologies requires the development of hybrid edge computing and mist computing solutions. It is important to first analyze the muxing delay control in live streaming and to design an error-aware rate control scheme for the blazingly fast adaptive streaming control.

Live streaming utilizes multiple technical technologies such as video codecs, audio codecs, multimedia protocols, error concealment, Quality of Service (QoS)/ Quality of Experience (QoE) improvement techniques, and multimedia synchronization to achieve the final live streaming services to the audience. Various multimedia protocols are designed to offer the basic control and monitor processes for live streaming services: Real-time Control Protocol (RTCP), Session Description Protocol (SDP), Real-time Transfer Protocol (RTP), and Real-time Streaming Protocol (RTSP). Indeed, the majority of hybrid live streaming services tend to include the following phases: Collection of individual media contributions, Streaming server repository, Transcoding/compositing phase, and Streaming server delivery.

Overview of Live Streaming Services

Currently, there are many live streaming platforms in the market supporting both hybrid live streaming service and business-focused capacities just like traditional Video Conferencing service, including Zoom, XSplit, StreamYard, BeLive. These platforms can provide more diversified accessories, such as color filters, stickers, and the screens of different shapes in order to enrich the broadcasting scenario. For television broadcasting, WebEx, Hangouts, Teams, and Meet support enterprises to hold significantly interactive virtual events with effective slido capabilities, while Twitch, Facebook, and YouTube with ‘Premier’ accounts allow organizations to conduct live streaming and promote their brands through stories. It should be noted that, for organizations with a large fan or user base who needs hybrid live streaming, investing in a premium membership is more cost-effective than investing in two separated premium accounts. However, in order to utilize the existing accounts held by the organizations, to provide hybrid live streaming supporting interactive functions, guests may also be invited to post their comments through multi-party chat rooms, supporting the preference of the viewers. In addition, multi-chat rooms available on the corresponding platform can assist the organization in delivering simultaneous multiple sessions, whether it be watching parties or lectures, and distribute the shared information to users or students more effectively. These services will provide the capability to not only target larger audiences but also simultaneously develop face-to-face and online-bound followers of the brand.

At present, live streaming is not only adopted in the gaming industry but used in other fields to serve as a form of live event, training, and even in learning. This is because certain features of live streaming functions, such as allowing interaction among the viewers and the broadcaster, have become a crucial factor in increasing online presence and engagement. This explains why current popular live streaming platforms provide some interactive services to allow the interaction between the broadcaster and the viewers. However, it is not enough to provide the interaction capability only during some of the isolated parts of the videos. In fact, it is important to make the entire live streaming, instead of just selected parts, be interactive. Please also note that the live interactions are not necessary during the public sharing and promotion broadcasts, as the main purpose of the broadcast is to convey messages to the public. Interestingly, another potential function of public sharing is an interaction between the broadcaster and the comments submitted by the audience, in which a live chat supporting one member of the audience to share their feelings and opinions regarding the topic under discussion.

Live streaming services in the market are divided into two types: single live streaming and hybrid live streaming. For single live streaming (also known as traditional one-way live streaming or one-way streaming), organizations are unable to see their viewers, while viewers can only see the live streaming provided by the organization. If viewers have any queries about the content, they can only ask the organization by emailing or commenting on the website. There will be no instant communication and no collaboration between the organization and the viewers. It will be a challenge for the organizations to understand viewers’ needs and make immediate improvements to the broadcasting content and solutions. However, for hybrid live streaming, live streaming content can be broadcasted from the broadcaster to the viewers in real time, while the viewers can also communicate their ideas and thoughts to the broadcaster and each other at the same time. The live streaming service is always interactive and is able to provide instant solutions and remarks to the viewers. The broadcasting content can be quickly adjusted according to the viewers’ requirements. This type of live streaming service provides a two-way real-time interactive solution.

Hybrid Live Streaming: Definition and Benefits

The provision of service in hybrid live streaming results in societal contributions, including digital coexistence with the virtual and physical, AI innovation point-to-point link, generation-to-generation entertainment conversation, and real-world/image co-governance. The competition in TV broadcast and the internet video industry in both Chinese and overseas is intense. Nowadays, Chinese customers have firm needs for Virtual Reality, AI, and other latest technologies to watch sports events, and they are able to digest massively increasing sports video resources. From the perspective of the technical architecture, Chinese live streaming platforms, which are mainly internet companies, attach importance to the full-stack capabilities of virtual studio production, live broadcasting features in virtual studios and operation services, and have the new possibility to merge terminal-level contribution, operation for video streaming, and k300 level content transmission. With the further promotion and development of gaming and e-sports industries, every part of the video services is attaching significant importance in the technical capabilities and resources. In general, the mature and leading companies in the video industry will choose hybrid live streaming technologies sooner than other enterprises and continuously put their investment into this technology for their customer services.

In the virtual and live streaming world, hybrid-type live streaming is trending and growing in popularity. For instance, in recent years, many sport events have started to use hybrid live streaming services. Hybrid live streaming is defined as a live streaming service that integrates video production function in virtual and physical studios, and supports exclusive effects of live TV. During hybrid live streaming service, user-provided videos are integrated with immersive AR/VFX and broadcasted to different live streaming platforms. Online audiences can co-watch the event with people at the venue via VR and AR devices. Some have commented that hybrid live streaming is a totally revolutionized use case that deeply integrates on-site events with various online social functions, while gaining user stickiness with the immersion of immersive AR effects. The reality combination, including VR broadcast, multi-exposure, and AI vision, will bring the audience to the true feeling of being on the scene.

Live Streaming in Singapore

Singapore has seen the expansion of user-generated and curated video services as people demand “personal television” experiences that are distinct from services offered by organizations like Starhub, Singtel, or regional pay-TV players like Fox or Astro Holdings Sdn Bhd. Websites like Viki, founded in 2010 and acquired by Japanese Rakuten in 2013, curate content from artists in the region and present them with English language subtitles. In 2013, Singaporean influencer Xiaxue broadcast her wedding with another influencer on Internet Protocol Television (IPTV) based WebTVAsia.

In 2010, Deloitte reported reluctance among Singapore consumers to participate in live events via technologies like live streaming due to high costs, concerns about the impact on the real-life experience, and “habits of TV watching” as the audiovisual source. However, with the expansion of mobile video usage and popularity of events like electronic dance music (EDM) festivals, matches of regional (or local) sports teams, and even jewelry auctions, live internet streaming has been successful. These changes have been driven by increasing penetration of mobile devices with high bandwidth in Singapore.

Current Landscape

More sophisticated companies have started to offer hybrid live video platforms, which integrate video-on-demand (VOD) libraries with protected account logins. The platform allows viewers to pay to unlock content or to watch live events for specific time durations. In this case, viewers are given the added advantage of watching exclusive or event-based content before (VOD) and during the live streams. In contrast, subscribers to existing subscription video-on-demand (SVOD) platforms offered by companies like Netflix have to wait for a time window before this exclusive content is broadcasted. The main reasons for the time delay are to curb illegal video streaming on the Internet or to promote the use of live streaming platforms. Users who do not wish to visit the live streaming platform have to wait for these exclusive livestreams to be uploaded with the content.

Currently, there are a handful of companies offering live streaming services to the general public in Singapore. Many of these companies focus on social media, while a few of them have also started to provide event-based live streaming platforms. The social media platforms popular in Singapore include Facebook, Instagram, Twitter, and LinkedIn. Companies like Samsung have also introduced a feature to integrate these platforms across its latest flagship mobile platform model. This feature integrates the social media platform as a source to their local video live streaming platform, which then streams live on multiple other social media platforms at the same time. Businesses are starting to use such hybrid social media platforms to reach out to different user groups of other social media platforms as an auxiliary to their paid subscribers.

Challenges and Opportunities

While embracing new technology, for example, the many advantages of live webcast that technology has made possible, the television industry also understands that for special events like hit TV series, drama marathons, music award shows, and huge live broadcasts of football, tennis, and racing, people prefer to watch on a big television set. Television networks all over the globe know that this is what makes the business of live programming so valuable. Advertising rates for events like “The Super Bowl” and “World Championship Finals” are ten times the rate for a survivors championship game or a major news event. It is a phenomenon well explained by negotiation theories. Negotiators on both sides understand that live programming creates value for everyone involved in the event. But before the live program goes out to air, business partners have to traditionally invest in multi-million dollar emergency systems, which include backup studios, production banks, and weatherproofing equipment. Furthermore, since digital is probabilistic, no network is finished with its background testing until right before air. And since a digital broadcast is only one “if” from a radio frequency (RF) hazard, the FCC will typically make only favorable conditionable plans, operating out and controlling fecal management of critical cover the RF emergency, even when public rests on behavior, not any administrative doctrine.

In Singapore, broadcasting a live event over the internet, i.e. live streaming, poses its unique sets of challenges and opportunities. There are challenges and opportunities in the technology itself, such as how the signal gets captured and encoded into a web-friendly format, as well as the technology for the audience side, e.g. the webcasting system and video player. The biggest challenge for the sports broadcaster in non-terrestrial broadcasting of real-time content remains to be the need to be the fastest to market. For sports fans in Singapore, there is a need to receive sports content “at the same time” as the rest of the region or world. This is also the factor that deters internet users in Singapore from downloading Windows Media Player and upgrading to Windows Media format, as they have to deal with the “save first, view later” mode of consuming content.

Case Studies

The impact of 360° video in visual analysis is already a popular area in the field of communications. However, only a few studies have been done in analyzing subjectively pleasing solutions with framing in 360° video. This study aims to identify suitable subjective criteria for designing a 360° framed video optimized for VR live streaming. The overall thrill in watching a 360° video could decay if the viewer needs to do excessive head movements. The packets analyzed in this study concentrate on the temporal visual scanning motion of the viewer to the room’s orientation. This paper learns that unveiling property in a video is more important than emphasis or resolution in 360° virtual reality (VR) video.

Content providers in Singapore are a group of companies focused on recording, production, and post-production of various types of streaming events. We present four case studies to illustrate our vision of a hybrid live streaming framework and its overall practicality. These case studies involve government, private corporations, education, entertainment, and religion. The hybrid live streaming solutions come in different forms, ranging from only the inclusion of synchronized embedded content to those with interactivity features. The usage and popularity of a hybrid live streaming framework, as detailed in this chapter, demonstrate that it is a persuasive showcase of a system set for implementation.

Successful Implementation of Hybrid Live Streaming Services

However, the Behavior-Driven Optimization Model for Live Broadcast, Interaction and Post Broadcasting that used to tell us which broadcasting performance models are satisfied by the architecture. It can be used to investigate the type of equipment, optimal combination of operating point about how to maximize resource usage, server infrastructure, and the reliability requirement of OR channel. ‘s work cannot be applied to conquer Quality of Services (QoS) from various dimension capture, Instant on demand, crowd stage performance, broadcast stage performance, and media tools are the additional important requirements that can be hijacked to this behavioral driven functional requirements domain. Pek-Yok first facilitates live video content preparation. Our architectural model is aware of the Quality of Service (QoS) for upstream/downstream application, monitoring and self-management. Our architectural model is different from these in the form of the suite link those effectiveness functions indicating that it is a business-focused architectural model. and have worked together with System Engineering Process developed the Behavioral Driven Operational Model.

The broadcast is torn off right after live is finished. Not every participant or viewer can digest the surroundings completely according to their expectations and envisage complete participation performance or desire relative communications. Therefore, live broadcasting has become worthless to many viewers who have not completely participated or viewed the live streaming occurrence in the present or absent. We may own it, but cannot use it in any way. The technology also has a role where inadequate or no suitable technology involved in setting the service result also might come to the list of reasons due to disturbances after live broadcast that might happen. Surprisingly, the English Premier League football match can be regarded as a successful live streaming hybrid service where broadcasting and closed-loop business operations are the main components that are working together as a media whip aim to stir up an ecosystem to move in harmony. revealed that how the distribution of performance can impact the process outcome that could drive what can be live streamed or not. ‘s work was explored a solid architecture decision in order that service level performance models underpinning its insightful.

The term live streaming is defined as the process of delivering real-time audio and video content to users over the internet. In the past, webcast or broadcast is another method that agencies, organizations, or businesses often use to reach out to their audience. When creating a live broadcasting service, the appropriate date and time have to be chosen, service settings are set up, notifying all attendees or viewers, manner scripts or itineraries are made, plenty of resources are allocated, the best equipment is prepared, and rewards or recognition for those who have been involved are being implemented at the site. Moreover, in the moment of truth (on air) promise, unpredictability of audience reach, manpower and expertise pressures over cropping issue, amount of Internet quality requirements, streaming server threshold, accessibility, pricing concerns, combating competition, intellectual properties and copyright, sponsorship rights, safe depository, audience interactions, and last but not least, a list of reasons due to disturbances after live broadcast that might happen. However, the preparation efforts and the objectives that have been set might result in zero or less satisfactory outcome of audience reach.

Lessons Learned

The self-sufficiency of the basic in-house capability was surprising for two main reasons. When StarHub set out direction for this project, they believed they were designing a solution for occasional use (a maximum of six events in the first year). In the event, the StarHub conducting team ran eleven successful Global Meetings within the first year of the system’s introduction – an average rate of better than one per calendar month. It turned out that live streaming helped in cases where videoconferencing was not helpful – coverage of off-site meetings, for example – and saved time, giving time for more productive discussions in the teleconference.

Conducting an event is a learning opportunity for staff involved, and indeed for the company as a whole. The conducting team at StarHub learned a number of lessons about events in general, while also gaining important insights about providing hybrid live streaming services. StarHub concluded that the equipment and processes they had laid down to provide live streaming capabilities for an in-company event for their own staff would suffice for the widest range of venue types and audience sizes. Furthermore, it was extremely fortunate that testing showed Global Meeting to be much better than affordable competition, which absolutely verified the company’s choice of hybrid live streaming partner.

The model assumptions are based on a real scenario that has been verified in Singapore, where huge installation scales of hybrid live streaming services in commercial performances such as offering downloadable contents (such as music, video, and applications), mobile app purchases, tickets, subscriptions, merchandise, and fan connections, instead of the traditional physical world concerts and fairs. The model analytical results also offer more practical implications for practical application and operation in the new area. The ideas and approaches investigated in the research could be of considerable interest to professionals in Singapore and foreign situations. Singapore is not only advancing its efforts to develop itself as a world-class hospitality and business venue but also promoting its cultural influences in Asia as well as other global countries, and also significantly aiding global diversity in returning to normal by being a global live show in a variety of cultural ways for relaxation.

The current research presents the framework used to analyze the impact of hybrid live streaming services and subsequently depicts how these services have important implications for all related parties in Singapore for a variety of reasons. Firstly, this research provides original findings that build upon the impact of hybrid live streaming services to engage in a new area of live streaming to create value and promote commercial performances of businesses. Secondly, it is a first step towards better understanding hybrid live streaming services by applying this unique national context, making its findings more generalizable and its approaches replicable and extensible in advanced and related applications, including expandability to other communication and networking technologies. Thirdly, this study contributes to the policies, business, and service strategies of relevant parties that should all help to further establish the proposed models as practical and reliable references for future advanced real practice with implications, and with research directions emerged.

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